Established in 2008, Australian Fresh Leaf Herbs is one of Australia’s leading herb growers and distributors. Managing Directors Jan Vydra and William Pham have developed the business from humble beginnings and now produce more than 100,000 bunches of 17 different herbs and salad items weekly for major retailers, major retailers, independent supermarkets, green grocers and the hospitality industry.
The business was established as the Directors identified an opportunity to consolidate the herb industry which was fragmented and unstructured at the time. They also noticed the rising popularity of reality cooking shows and an increase in the consumer’s general interest in cooking.
Consumer interest and the demand for fresh produce led them to develop and implement a sustainable, efficient production process combining hydroponic and traditional farming, whilst also supporting more than 40 other growers nationally by assisting with training and development of hydroponic operations.
This allows them to provide consumers with quality herbs all year round, as certain herbs are suited to warmer conditions.
To support the supply chain, Australian Fresh Leaf Herbs developed an innovative delivery system for all key stakeholders to utilise. This has improved efficiencies, productivity and the reporting structure for agents, distributors, retailers and growers.
Australian Fresh Leaf Herbs represents its products to the consumer under the ‘Garnished Flavours’ brand. This will continue to develop over the coming months with development in a variety of retail outlets.
To download the official Australian Fresh leaf herbs 2011 corporate profile - Click here